To bridge the behavioral gap between the online and offline dimensions, extend the realms of valuebased humanity, ultimately driving all branding activities, Advice launched a series of 12 posters to brand 12 rules of engagement, as a tool to communicate the values Advice operates by. The rules are called “The Engagement Dogmas” and are based on Dan Tapscott’s 4 value principles of “The Open World”: 1. Collaboration, 2. Transparency, 3. Sharing, 4. Empowerment. The 12 rules were launched as a calender to clients and employees along with the annual christmas gift. The values functions as elements to use in corporate materials, in presentations, web, SoMe, merchandice, etc. The rules are universal truths accompanied by a handheld illustrationstyle, giving messages a warm, contemporary human voice, reminding us about the deeds within ethical, honest and authentic engagement.
