Launching a new way of achieving a master degree, while in job, with tailormade curriculum, this new Master of Business Development, consists of different modules and subjects that are individually combined within semesters. This gives students and corporations the possibility to design a master degree towards a specific need in a career, business or corporation. The launch needed a visual element, adressing the modular flexibility of the education, while awakening a desire to further develop skillset, career and a sense of belonging - a universal urge deeply rooted in human nature. The design concept buildts a visual suspense, taking its cue in scrabble, the act of puzzle solving with a following sense of eureka, engaging the mind while visualizing the new way of achieving this master degree. The concept, design and tagline along with a distinctive photostyle, was rolled out on print materials, a campaign site, banner ads and SoMe elements such as organic posts, gifs and finally a video. The video was created in collaboration with amazing Lucas Zanotto, and played with anamorphic effects and point of view. The manuscript underwent a script rewrite to match a budget, creating one of those rare experiences where these circumstances made the project even more fun and exciting. Photos by talented Kristian Holm.
