Fun, vegan, healthy, safe and happy snacking, for you. And nature too. Redesigning and positioning Cocohagen from a healthy snack to a sustainable brand, that provides innocent and non-guilty pleasures for both working, sporting and playing activities. The identity tells the story of a natural artisan health snack, made with love and passion for both the nutricient and connoisseur category, but also life and nature as a whole. The isometric handdrawn logotype gives the identity a playful, lively and streetsmart mood. A set of stamps are defining the FMCG category, while the Cocohagen persona, Coco the bird, spreads the message of safety and care, taking it's cue in the insight: birdsong is equivalent with a dangerfree zone, freedom, happiness and a healthy environment.
