Concept: The North. Njord lawfirm is specialised in nordic business law and ethics. The identity had to claim this position in the market. In nordic mythology Njord is the God of the wind, the sea and the merchants. The visual cue for the logotype is scandinavian calmness, omnipresence and democracy, the nordic friendly code of ethics and justice which is reflected in a geometric sans-serif custom made logotype. The fifth element, an arrow pointing up/towards north, represents a needle in a compass. The scandinavian calmness and democratic values within the justice system is expressed through a clean black and white colour palette accompanied by one green accent-colour, used with great restraint, to connote contemporarity and safe passage.
